Maddy Hengge

Creative Producer | Marketing Project Manager | Content Strategist - helping brands produce creative & effective marketing content for all platforms.

Born in the Windy City and raised in the foothills of the Bavarian Alps (yep, Munich in southern Germany), my mom had this quirky way of putting things. She’d say, “Maddy, one day you’ll make a great head secretary…” Teasing me about my knack for organization, my talent for bringing people together, and my drive to get things done. I’d think, “Seriously, Mom? You think I’ll only make it to secretary level?” Spoiler alert: she was onto something.

Turns out, her prediction wasn’t far off. Today, I’m thriving as a Creative Producer/Project Manager. Why? Because I absolutely love being the glue that holds everything together. It’s like my superpower. I’m all about listening to clients, stakeholders, BAs, bosses—basically anyone with an idea —and not just adding to it, but turning it into something real and spectacular. Who knew that “head secretary” was just a fancy way of saying “creative mastermind”?

My career kicked off two decades ago at San Diego’s K-PBS Public Television station, where I was in the thick of it—producing, writing, budgeting, managing big studio crews, and even directing. But I wasn’t content to just stick with that, so I dove into mastering camera work and video editing. Then, a twist of fate had me snowboarding into the action sports world, where I got to produce segments for ESPN and FSN. That was my ticket into the world of video production and creative agencies.

With a solid journalism foundation, I’ve become a pro at crafting compelling copy and driving successful marketing campaigns, while my photography background sharpens my eye for aesthetics. It’s this mix of skills that really fuels my creative spark.

At Shootsta, Inc., I got to roll with over 50 national and global heavyweights like SAP, Salesforce, Genentech ROCHE, MAC, PayPal, ALDI , US Cellular, T-Mobile, Unified Women's Healthcare and Forrester Research. I thrived on guiding clients through every step of video production—from brainstorming and scriptwriting to storyboarding, filming, and editing. Making the video production process a breeze and achieving fantastic results for a wide range of companies. Creative productions, making things happen - that’s where I truly shine.

SPECIALTIES:
Creative Production • Marketing • Project Management • Cross-functional Coordination • Team Management • In-house & External Agency Experience • Risk Management • Problem Solving • Resource Management • Communication • Quality Assurance • Client Relations

For more info, click here: LinkedIn